Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.



Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.

my latest twitter updates
April 3, 2007

Hmm… this is the third (?) blog I’ve launched. After attending a blog seminar a few weeks ago starring Mitch Joel of Twist Image, I decided to have another go of it.

I hope to add value to the ’sphere, in fact, that’s been my problem all along with blogging, and with any creative projects — If it’s not good enough, it’s not good enough, and it’s never good enough.

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