Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.



Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.

my latest twitter updates

seth.jpg I find great inspiration in Seth’s nuggets of marketing insight. One of his latest perfectly and succinctly describes my current and constant challenges with colleagues and clients. I usually refer to it as “Let’s do it like they do it.”

Seth does it much better — referring to it as “The Within Reason” clause.

It’s time to be unreasonable.

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