Receive updates via email
Follow @craigritchie on Twitter
Subscribe to the RSS FeedLet’s do it like they do it… within reason
April 17, 2007
I find great inspiration in Seth’s nuggets of marketing insight. One of his latest perfectly and succinctly describes my current and constant challenges with colleagues and clients. I usually refer to it as “Let’s do it like they do it.”
Seth does it much better — referring to it as “The Within Reason” clause.
It’s time to be unreasonable.