craig ritchie is a web strategist with an extensive background in experience design, content and community planning. product creation, management and marketing.

craig ritchie is currently focused on social media creation, brand building and online reputation management.



craig ritchie is also:

Strategist at Organic

Web Consultant/Owner of Thunderpulse Consulting

Product Management, Marketing & Content Rock Star for Bluehaze

my latest twitter updates
« Social networking for corporations (aka dummies)
The usability checklist: try to avoid annoying your users, okay? »

Let’s do it like they do it… within reason

seth.jpg I find great inspiration in Seth’s nuggets of marketing insight. One of his latest perfectly and succinctly describes my current and constant challenges with colleagues and clients. I usually refer to it as “Let’s do it like they do it.”

Seth does it much better — referring to it as “The Within Reason” clause.

It’s time to be unreasonable.

Filed under: Web 2.0 by Craig Ritchie

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