Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.



Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.

my latest twitter updates

Wow. My two favourite topics in a single post over at One Degree:

  1. The mis- and overuse of flash for no real value; and,
  2. A watered-down attempt at UGC (user-generated content) by a corporation

Update: A Sears marketer has posted that this was not an attempt at UGC… good positive follow up on the blog, but really, what was the point of this site anyway?

Update 2: Man, that security guard is creepy.

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