I try to be nice and polite to all of my friends still in the print industry. But, when reading simple arguments against the medium like this one from Jeff Jarvis, it’s hard to make the argument for spending time or money using print as a medium for engagement.
“Yes, print is a burden. It’s expensive to produce for it. It’s expensive to manufacture. It’s expensive to deliver. It limits your space. It limits your timing. It’s stale when it’s fresh. It is one-size-fits-all and can’t be adapted to the needs of each user. It comes with no ability to click for more. It has no search. It can’t be forwarded. It has no archive. It kills trees. It uses energy. It usually brings unions. And you really should recycle it. Wow, when you think about it, print sucks.”
And at this point, there really are very few markets and demographics that can’t be best targetted online.