craig ritchie is a web strategist with an extensive background in experience design, content and community planning. product creation, management and marketing.

craig ritchie is currently focused on social media creation, brand building and online reputation management.



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Strategist at Organic

Web Consultant/Owner of Thunderpulse Consulting

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Twitter’s all growed up? (as a social media marketing channel)

Yes, this is another blog post about Twitter.

It looks like Twitter’s ready for your brand. Is your airline, coffee franchise, financial services organization, non-profit, car dealership, landscaping company, ad agency, funeral home or laundromat ready to Twitter?

From a social media marketing analysis standpoint, the conversation has changed from questioning Twitter’s viability as a channel to acceptance of the tool, its audience stability and growth. The question now is, how does a brand use it without (as the internet-savvy say) EPIC FAIL?

Here are some of the recent thoughts, proofs and discussions:

  1. Dell expands Twitter strategy
  2. Dell explains their strategy on YouTube
  3. Zappos (@zappos) has 400+ employees on Twitter (and amazing online reputation/WOM momentum), and here are the employees: twitter.zappos.com/employees
  4. Bryan Person (@BryanPerson) is collecting “BrandsOnTwitter” Delicious Links
  5. Jeremiah Owyang (@jowyang) analyzes at the Brands that have been unsuccessful on Twitter
  6. Fortune Magazine highlights Twitter’s potential

Let me know if you find more analysis to help brand planners and marketers understand Twitter.

Follow me here: @craigritchie

Update: Jeremiah Owyang has posted his recommendations for Brands on Twitter.

Filed under: Brands, Marketing, Social Media, Twitter, Web 2.0, Web Strategy by Craig Ritchie

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One Response to “Twitter’s all growed up? (as a social media marketing channel)”

  1. Richardatdell, on August 14th, 2008 at 10:29 pm Said:

    Here are some additional links you might be interested in.

    several good posts here:
    http://facereviews.com/2008/08/12/dell-eats-twitters-lunch-with-22-twitter-channels/

    Blog listings here
    http://blog.fluentsimplicity.com/twitter-brand-index/
    and here: http://blog.fluentsimplicity.com/twitter-brand-index/dell/

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