Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.

Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.

January 5, 2009

Organic’s ThreeMinds blog has a couple of great posts that I think you’ll enjoy:

Social media micro case study: “X-Men” by Russ Hopkinson estimates the value of a brands’ friends on MySpace, and what they may have lost.
Turning Nothing Into Something by Michael Beavers examines a fantastic idea from ThisIsReality.org — Advertising in context on a 404 error page. And also;
A Look Back at Some Favorite iPhone Apps from 2008