As the shimmering waters of Facebook, Twitter and other social spheres are opened, many marketers are diving in the shallow end head first and hoping that the API waterwings their social media guru has supplied will keep them afloat.

I blogged about a few of these examples here, listing some brands gasping for air as their Twitter API “strategy” gets pulled from their lungs, and others just treading water.

Enter Prototype-Experience.com, a console game site (the Mitch Buchanan of this metaphor), where users link the Prototype trailer with their social graph and assets via Facebook Connect.

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