This video by Google illustrates several issues that have been plaguing product and brand managers, UxDs (user-experience designers) and IAs (information architects) and most obviously, the general public. Google asks “What is a browser,” only to find that less than 8% of those polled have an understanding of the term. (It is, by the way, “a software application for retrieving, presenting, and traversing information resources on the World Wide Web” – Wikipedia; e.g. Mozilla Firefox or Microsoft’s Internet Explorer (The big blue ‘E’))

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