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The Tragically Hip’s Modern Marketing Social Media Anthem – ‘Let’s Stay Engaged’

troubleatthehenhouse

‘Trouble At The Henhouse’ dropped in 1996, just as marketers were starting to try to think about the Internet. In my opinion, this was and is the much-worshipped (by Canadians) band’s best album. But, until today, when ‘Let’s Stay Engaged’ shuffled through my iPod’s earbuds, I didn’t realize they wrote the anthem for today’s best practice marketing strategies ten years early.

Let’s Stay Engaged

It might be late but it won’t be early
you got me to the gate with time for a coffee
it’s getting late sounds like a departure
it’s getting close sounds to me like a departure
Until we meet again lets stay engaged
until then lets stay engaged
Lies over time float to the surface
lies over time they equal surface
lies over time though the reasons desert us
lies over time with no apparent purpose
Until we meet again lets stay engaged
until then lets stay engaged
See the dead art and you see your reflection
fear no art and you fear no reflection
but don’t look at me, I’m not the artist in question

sounds good to me, but I’m not the artist in question
Until we meet again lets stay engaged
until then lets stay engaged

Maybe ‘Henhouse’ was a full brand/marketing/social web/social commerce concept album…

Gift Shop – “After a glimpse over the top/The rest of the world/Becomes a Gift Shop”

Does this refer to Chris Anderson’s “Free! Why $0.00 Is the Future of Business” concept?

They really were Ahead By A Century.

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