Ford’s astonishing and inspiring thought leadership in the online space continues, as they fully embrace WOMMA’s Code of Ethics with their rules, including:

“We want both positive and negative reviews of our vehicles.”

“In social media, it must be your authentic opinion or it doesn’t count.”

“Apologize quickly for any mistakes we make.”

Factsheet – Ford’s Rules of Online Engagement

It’s an unfortunate topic and circumstance, but this video sets the bar for Real, Authentic, Human social media to build a brand…

Too bad it’s often this type of situation that initiates this type of content, format, message and transparent leadership.

Harley-Davidson is ceasing production of Buell brand bikes, and this was posted on the Buell homepage:

So Erik Buell, I hardly knew ye.