Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.
Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.
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Build Something Great, Drive Traffic, Grow Community, Repeat.
Craig Ritchie is a Strategist focused on the new paradigms of the web.
Growing community around brands, products and ideas requires strategies built upon these 10 pillars:
| Ideas | Sales & Education | Business | Communities | Information Architecture | Design | Development | Tools | Measurement | Futurism |
Ford’s astonishing and inspiring thought leadership in the online space continues, as they fully embrace WOMMA’s Code of Ethics with their rules, including:
“We want both positive and negative reviews of our vehicles.”
“In social media, it must be your authentic opinion or it doesn’t count.”
“Apologize quickly for any mistakes we make.”
It’s an unfortunate topic and circumstance, but this video sets the bar for Real, Authentic, Human social media to build a brand…
Too bad it’s often this type of situation that initiates this type of content, format, message and transparent leadership.
Harley-Davidson is ceasing production of Buell brand bikes, and this was posted on the Buell homepage:
So Erik Buell, I hardly knew ye.
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