Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.



Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.

my latest twitter updates

Ford’s astonishing and inspiring thought leadership in the online space continues, as they fully embrace WOMMA’s Code of Ethics with their rules, including:

“We want both positive and negative reviews of our vehicles.”

“In social media, it must be your authentic opinion or it doesn’t count.”

“Apologize quickly for any mistakes we make.”

Factsheet - Ford’s Rules of Online Engagement

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