Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.

Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.

Gold! Humanizing Nike’s brand and the Olympic hockey games with a little Dangle

In Hockey, there is nothing more hair-raising than a perfect Dangle.

Disclosure: Full-on own-horn-tooting coming up.

I’m really excited by some of the work we’re doing at Organic for Nike at the Olympics. Steve Dangle’s back, and he’s blowing up Vancouver with his YouTubian magic. How can you make Team Canada even more exciting? Invoke the Dangle.

I’m loving how we’re humanizing this brand.

Look for more of his videos at http://youtube.com/niketraining and he’s tweeting live from pretty much every Team Canada hockey game at http://twitter.com/niketraining or @niketraining.

Update (Feb 21, 2010): Dangle sits down with Bilodeau and his magic medal.

Update 2 (Feb 28, 2010): GOLD! (Sorry, but YEAAAHHH!!!)

Filed under: Brands, Humanizing Brands, Social Media, Twitter by Craig Ritchie
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Tags: 2010, dangle, hockey, nike, nike training, olympics, organic, steve, vancouver, youtube

Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.

Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.

Craig Ritchie is a Strategist focused on the new paradigms of the web.
Growing community around brands, products and ideas requires strategies built upon these 10 pillars:

Gold! Humanizing Nike’s brand and the Olympic hockey games with a little Dangle

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Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.

Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.

Craig Ritchie is a Strategist focused on the new paradigms of the web.Growing community around brands, products and ideas requires strategies built upon these 10 pillars:

Gold! Humanizing Nike’s brand and the Olympic hockey games with a little Dangle

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Society of Organic Bloggers

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Craig Ritchie is a Strategist focused on the new paradigms of the web.
Growing community around brands, products and ideas requires strategies built upon these 10 pillars: