Threeminds: An interactive marketer’s dream-meme: “What movie is this from?”
When you’re a movie maker, could there be a more positive inquiry from a potential viewer?
Isn’t that what trailers are designed to do? How many hours are spent creating trailers? How much money? How much time and effort is spent crafting the perfect show-a-little-leg-but-not-too-much tease to get people to sit forward in their seats and expand their pupils by the time the name of the movie and the opening date fades in?
And yet, thousands of people asking “What movie is this from” doesn’t seem to be influencing the poor decision made by the lawyers representing Constantin Film, who have decided to systematically destroy what is probably the most successful marketing campaign they’ve ever been a part of (Well, at least since the NeverEnding Story).
Constantin Film AG is the production and distribution company behind the movie “Downfall,” which is also the source from one of the Internet’s most hallowed memes.
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