Coca-cola sticks to its old-school guns with ‘the single largest marketing push the soft drink giant has ever run.’

CherryFlava gives us the rundown here: http://www.cherryflava.com/cherryflava/2010/04/coca-cola-quest-world-cup-2010-ad.html

I’ve got nothing against the effort put in and the 3d awesomeness that has been created, but I’m pretty bored by the idea that Coke just wants to interrupt arguably the most passion-driven event in the world show us some stranger getting thirsty from jumping on robots and reaching for a Coke.

All this opportunity to connect and interact with the beautiful game and its singing, screaming, crying and cheering fans (the actions that make us thirsty), and Coke wants to interrupt those actions to shut us up, bring us down from the high and remind us to pick up a case of Coke before the next game.

But, please – I don’t want to make this a monologue – what do you think?

PS – COME ON ENGLAND!