How much would you pay for million subscribed fans? How much time would you invest to build such a huge audience? Sometimes all it takes is a few minutes — just set up the right execution with some real insight.

The “Mom, mom, mommy, ma, mom, mom, ma, ma, mommy, mommy… WHAT!!… hi! (endquote sic) Facebook fan page has crossed 5 million fans, with no content whatsoever; it’s powered solely by the social currency traded amongst friends as they fan this page with a nudge and a wink.

http://www.facebook.com/pages/Mom-mom-mommy-ma-mom-mom-ma-ma-mommy-mommy-WHAT-hi/231423647287

It’s hard to describe the insight this fan page creator has leveraged – only a parent can fully understand the experience of moving from ceiling-clawing annoyance to cheek-squeezing adoration as their child vies for their attention…

Now, the page creator sits on a gold mine of news feed access… which begs the question, should brands change the topic?

Read the rest of this post on Threeminds

1. Facebook tried to be Twitter, with a partnership with CNN. Will this happen more and more? Will Facebookers feel the need to Tweet?
2. CNN.com served 13 million+ streams… but fell behind, and offered lower quality than UStream and Joost.
3. Twitter stayed up, and so did the mobile networks!
4. Whitehouse.gov launched at 12:01pm including a blog, podcasts, video, RSS… but without comments? (Like Obama’s inauguration, it’s a good start)
5. The world watched, Together.

While Seth Godin is questioning the longevity of everyone’s patience for “Green” marketing, Dell has achieved great success in its current campaign, “What does ‘green’ mean to you?” In partnership with and in support of Regeneration.org, Facebookers can use the Graffiti tool to enter their artwork to be voted on by their fellow social networkers.

More than 7,000 entries have been submitted.

The top 150 (yes, One Hundred and Fifty, not top 10 or 20…) are now available for voting, and the quality of art is astonishing. Spend some time in the virtual art show here.

Also notable is the quality of the conversation and virulence of the campaign. The discussion board boasts more than 100 topics, with conversation ranging from Global Warming – Real, or Hoax?” to sub-campaigns started by the participants suggesting that competitors “Rate the Person Above You’s Grafitti!!”

The engagement reaches beyond the page as 1,471 Facebook fans are spreading word of the campaign.

Quite simply put, there is a monumental difference between social media strategies that sputter and die because of lack of knowledge and direction, and successful campaigns like this one that is lead by expertise and focus.

Hat tip to Jeremiah Owyang (twitter @jowyang) once again for the link.