It’s been too long since I posted a three-pack from Organic’s ThreeMinds blog. These great posts are creating a lot of discussion:

1. Where Does Brand Experience Begin and End? by Anthony Viviano and Sarah Jo Sautter examines the rare execution of holistic brand experiences, across media and from web to office or retail.
2. Do Social Media Marketers Dream Of Monitoring Tools? by Anna Banks outlines the features needed for deep social media monitoring. This new discipline is noisy, and expanding rapidly. And also;
3. Why You Shouldn’t Care About Seeing Flash on iPhone by Fang-Yu Lin shuts down the speculation. If you care about user experience, you’ll understand why.

Nike combines their world-class storytelling with modern in-the-moment citizen journalism with this new Nike 5 Tournament Ad. While filming the ad with Wayne Rooney and Rio Ferdinand in Manchester for the Nike Five 5-a-side Tournament, an onlooker catches the best footage on his mobile phone of a SOT (soccer-obsessed-teen) taking Rooney’s pants down. Nike drops it in the ad, with the original mobile phone footage for proof-of-realism on YouTube.

(This was also posted on the Organic Threeminds Blog.)

Organic’s ThreeMinds blog has a couple of great posts that I think you’ll enjoy:

1. Social media micro case study: “X-Men” by Russ Hopkinson estimates the value of a brands’ friends on MySpace, and what they may have lost.
2. Turning Nothing Into Something by Michael Beavers examines a fantastic idea from ThisIsReality.org — Advertising in context on a 404 error page. And also;
3. A Look Back at Some Favorite iPhone Apps from 2008