Category: Social Media

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Along with everything else, I think Facebook might be the new Louvre (This is Facebook marketing done right)

dellgraffiti.jpgWhile Seth Godin is questioning the longevity of everyone’s patience for “Green” marketing, Dell has achieved great success in its current campaign, “What does ‘green’ mean to you?” In partnership with and in support of Regeneration.org, Facebookers can use the Graffiti tool to enter their artwork to be voted on by their fellow social networkers.

More than 7,000 entries have been submitted.

The top 150 (yes, One Hundred and Fifty, not top 10 or 20…) are now available for voting, and the quality of art is astonishing. Spend some time in the virtual art show here.

Also notable is the quality of the conversation and virulence of the campaign. The discussion board boasts more than 100 topics, with conversation ranging from Global Warming – Real, or Hoax?” to sub-campaigns started by the participants suggesting that competitors “Rate the Person Above You’s Grafitti!!”

The engagement reaches beyond the page as 1,471 Facebook fans are spreading word of the campaign.

Quite simply put, there is a monumental difference between social media strategies that sputter and die because of lack of knowledge and direction, and successful campaigns like this one that is lead by expertise and focus.

Hat tip to Jeremiah Owyang (twitter @jowyang) once again for the link.

The 2008 social fallout

I don’t know if you’re experiencing it too, but if 2007 saw a social explosion online, the first quarter of 2008 is witness to the fallout. As Facebook adoption slows, Twitter is exploding with new users, LinkedIn’s engagement seems to be soaring, and niche social media sites are finding their stride among an empowered prosumer population. I’ve spent the last few months using a multitude of tools, and finding new life outside of Facebook.

The fallout is everywhere, and new, real growth from that fallout is happening thanks to users spanning beyond the early adopters and tech-savvy teens. So, ‘Hi’ to the grandmothers and other “late adopters” (CEOs?) out there joining the conversation. It’s richer now, and we’re all benefiting.