Ford’s astonishing and inspiring thought leadership in the online space continues, as they fully embrace WOMMA’s Code of Ethics with their rules, including:

“We want both positive and negative reviews of our vehicles.”

“In social media, it must be your authentic opinion or it doesn’t count.”

“Apologize quickly for any mistakes we make.”

Factsheet - Ford’s Rules of Online Engagement

I’m not going to lie, I think this could be big.

“… Now maybe it’s coming true, because of Internet.”

Organic’s ThreeMinds blog has a couple of great posts that I think you’ll enjoy:

1. How Big Brands Can Benefit from Public APIs by Dan Neumann examines the New York Times as a Northern star, while we keep the dream alive for futurist marketers looking to help brands by changing the way they use their data and content.
2. Nasa Rocks The Boat by Alex Churchill points us to a lil’ ol’ YouTube video to which many corporate workers can relate. And also;
3. TourTracker - Tour Of California by Marta Strickland analyzes the dashboard online viewer for the Amgen bike race.

Exceptional work from Mark Rozeluk, Dave Sylvestre and Nicholas Barnett. Happy Holidays!

I try to be nice and polite to all of my friends still in the print industry. But, when reading simple arguments against the medium like this one from Jeff Jarvis, it’s hard to make the argument for spending time or money using print as a medium for engagement.

“Yes, print is a burden. It’s expensive to produce for it. It’s expensive to manufacture. It’s expensive to deliver. It limits your space. It limits your timing. It’s stale when it’s fresh. It is one-size-fits-all and can’t be adapted to the needs of each user. It comes with no ability to click for more. It has no search. It can’t be forwarded. It has no archive. It kills trees. It uses energy. It usually brings unions. And you really should recycle it. Wow, when you think about it, print sucks.”

And at this point, there really are very few markets and demographics that can’t be best targetted online.

For the rest of Jeff Jarvis’ insight, check out the Buzz Machine blog.

Hmm… this is the third (?) blog I’ve launched. After attending a blog seminar a few weeks ago starring Mitch Joel of Twist Image, I decided to have another go of it.

I hope to add value to the ’sphere, in fact, that’s been my problem all along with blogging, and with any creative projects — If it’s not good enough, it’s not good enough, and it’s never good enough.