Go RVing

ReVealing the truth about RVing

The strategy couldn’t be simpler: Canadians were reticent about considering RVing as a potential vacation solution. Those who tried it, loved it — so Edelman sought to show others just how amazing the experience could be, shifting perception of the common impression of RVing to a more aspirational, malleable experience for any demographic.

As Creative Director, my role was to help develop the strategy and lead the team to create multiple touchpoints across digital and traditional channels.

Concept lead
Creative Direction
Writing & editing

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Kraft Hockeyville

Playful family running on the beach and having fun. Focus is on foreground, on cheerful little boy.

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Go RVing

Craig Ritchie

A new kind of Creative Director.

Behaviortising.com

A new way to approach communications, marketing, and changing behaviors to meet business and organizational goals. Better strategy, execution & measurement.