Rallying the country and saving our arenas
Kraft Hockeyville has reached hallowed status among the great marketing programs in Canadian history. So, how do we make it bigger?
Edelman met this challenge with fervour and precision, finding new angles for stories, and new emotional and patriotic hooks to influence Canadians. As Creative Director, my role was the oversight of the program’s many stories, and the execution of the creative assets across several channels.