Kraft Hockeyville

Rallying the country and saving our arenas

Kraft Hockeyville has reached hallowed status among the great marketing programs in Canadian history. So, how do we make it bigger?

Edelman met this challenge with fervour and precision, finding new angles for stories, and new emotional and patriotic hooks to influence Canadians. As Creative Director, my role was the oversight of the program’s many stories, and the execution of the creative assets across several channels.

Concept lead
Creative Direction
Writing & editing
User experience design
Design & layout
Content strategy

RESULTS


Impressions

MORE SELECT PORTFOLIO

mio-squirtcar2

The MiO Squirtcar

crosby

Nike: Vancouver 2010

Kraft Hockeyville - Stirling Rawdon

Kraft Hockeyville

Playful family running on the beach and having fun. Focus is on foreground, on cheerful little boy.

Coleman

gorving-face

Go RVing

Craig Ritchie

A new kind of Creative Director.

Behaviortising.com

A new way to approach communications, marketing, and changing behaviors to meet business and organizational goals. Better strategy, execution & measurement.