Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.
Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.
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Build Something Great, Drive Traffic, Grow Community, Repeat.
Craig Ritchie is a Strategist focused on the new paradigms of the web.
Growing community around brands, products and ideas requires strategies built upon these 10 pillars:
| Ideas | Sales & Education | Business | Communities | Information Architecture | Design | Development | Tools | Measurement | Futurism |
Nike combines their world-class storytelling with modern in-the-moment citizen journalism with this new Nike 5 Tournament Ad. While filming the ad with Wayne Rooney and Rio Ferdinand in Manchester for the Nike Five 5-a-side Tournament, an onlooker catches the best footage on his mobile phone of a SOT (soccer-obsessed-teen) taking Rooney’s pants down. Nike drops it in the ad, with the original mobile phone footage for proof-of-realism on YouTube.
(This was also posted on the Organic Threeminds Blog.)
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