Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.

Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.

It’s been too long since I posted a three-pack from Organic’s ThreeMinds blog. These great posts are creating a lot of discussion:

Where Does Brand Experience Begin and End? by Anthony Viviano and Sarah Jo Sautter examines the rare execution of holistic brand experiences, across media and from web to office or retail.
Do Social Media Marketers Dream Of Monitoring Tools? by Anna Banks outlines the features needed for deep social media monitoring. This new discipline is noisy, and expanding rapidly. And also;
Why You Shouldn’t Care About Seeing Flash on iPhone by Fang-Yu Lin shuts down the speculation. If you care about user experience, you’ll understand why.