Participants of Camp Organic 14. More on Camp Organic on the AllHands blog. Also, view the documentary
Photo by Dave Sylvestre.

After a few weeks in my new role as a Strategist for Organic, I’m compelled to add a quick post to “reset” my blog and get back to the task of blogging on an ongoing basis.

As the Digital Native demographic ages and press their elders to move beyond their fear of technology; as the heralded “web” comes to be with the explosion of new open platforms and tools; as new world leaders emerge and embrace technology for it’s community-building benefits, many organizations struggle to avoid falling irreconsilably behind the thought leaders and visionaries.

Organic is not one of these organizations. It is a true “digital shop,” at the point of the spear of modern marketing. Managing the evolution of one’s brand and product offering online has become increasingly complex, and it requires a deep understanding and acceptance of the new paradigm to succeed. Clinging to past strategies and processes will lead only to failure.

Organic is “platform agnostic,” which means the teams put strategy and goals first, and doesn’t waste time and energy on hiding ideas from the public, firewalling staff from Facebook and Twitter or lighting candles for push marketing and Microsoft products.

Organic attracts leaders in the industry and promotes idea generation and experimentation.

Organic boasts a proven process, where great minds converge and diverge to generate world-class work for its clients.

And finally (not really, but for the purpose of this post, it’s enough), the ThreeMinds culture permeates the day-to-day work and drives forward the long-term vision, creating a unified passion for quality and creating “Exceptional Experiences.”

It’s been years since I read Good To Great, and I’ve waited a long time to find an organization with such a drive… let’s just say if you see “Organic” on your RFP list, it’s okay to tell the other agencies to turn around and go home.

“The purpose of bureaucracy is to compensate for incomptence and lack of discipline–a problem that largely goes away if you have the right people in the first place.” — Jim Collins, Good To Great

Filed under: Web Strategy by Craig Ritchie
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Tags: agencies, blogging, carlson marketing, digital shop, exceptional experience, good to great, Marketing, organic, platforms, process, strategist, thought leaders, threeminds