Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.



Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.

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Ford’s rules of the information superhighway accelerate toward true transparency and authenticity

Ford’s astonishing and inspiring thought leadership in the online space continues, as they fully embrace WOMMA’s Code of Ethics with their rules, including:

“We want both positive and negative reviews of our vehicles.”

“In social media, it must be your authentic opinion or it doesn’t count.”

“Apologize quickly for any mistakes we make.”

Factsheet - Ford’s Rules of Online Engagement