Add this post on the Canadian Marketing Blog to the list of articles I think everyone I know should read. In fact, if I work with you on any project, please print this article out and read it before we sit down at a meeting.

Let’s do some things that generate buzz; that catch some users’ and customers’ attention. I’m not talking about setting fire to the brand and chopping down the business, just grabbing some momentum and market share and allowing room for some failures. Let’s set some benchmarks.

Filed under: Marketing, Web Strategy by Craig Ritchie
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Tags: blog, buzz, cma, Marketing, Web Strategy