Craig Ritchie is on a mission to Humanize Brands, Build Communities, Focus On The Customer, Unleash Experiences and Create Magic.

Craig Ritchie is a Senior Strategist at Organic, making Exceptional Experiences for world-class brands.

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Facebook tried to be Twitter, with a partnership with CNN. Will this happen more and more? Will Facebookers feel the need to Tweet?
CNN.com served 13 million+ streams… but fell behind, and offered lower quality than UStream and Joost.
Twitter stayed up, and so did the mobile networks!
Whitehouse.gov launched at 12:01pm including a blog, podcasts, video, RSS… but without comments? (Like Obama’s inauguration, it’s a good start)
The world watched, Together.