In Hockey, there is nothing more hair-raising than a perfect Dangle.

Disclosure: Full-on own-horn-tooting coming up.

I’m really excited by some of the work we’re doing at Organic for Nike at the Olympics. Steve Dangle’s back, and he’s blowing up Vancouver with his YouTubian magic. How can you make Team Canada even more exciting? Invoke the Dangle.

I’m loving how we’re humanizing this brand.

Look for more of his videos at http://youtube.com/niketraining and he’s tweeting live from pretty much every Team Canada hockey game at http://twitter.com/niketraining or @niketraining.

Update (Feb 21, 2010): Dangle sits down with Bilodeau and his magic medal.

Update 2 (Feb 28, 2010): GOLD! (Sorry, but YEAAAHHH!!!)