craig ritchie is a web strategist with an extensive background in experience design, content and community planning. product creation, management and marketing.

craig ritchie is currently focused on social media creation, brand building and online reputation management.



craig ritchie is also:

Strategist at Organic

Web Consultant/Owner of Thunderpulse Consulting

Product Management, Marketing & Content Rock Star for Bluehaze

my latest twitter updates

Twitter’s all growed up? (as a social media marketing channel)

Yes, this is another blog post about Twitter.

It looks like Twitter’s ready for your brand. Is your airline, coffee franchise, financial services organization, non-profit, car dealership, landscaping company, ad agency, funeral home or laundromat ready to Twitter?

From a social media marketing analysis standpoint, the conversation has changed from questioning Twitter’s viability as a channel to acceptance of the tool, its audience stability and growth. The question now is, how does a brand use it without (as the internet-savvy say) EPIC FAIL?

Here are some of the recent thoughts, proofs and discussions:

  1. Dell expands Twitter strategy
  2. Dell explains their strategy on YouTube
  3. Zappos (@zappos) has 400+ employees on Twitter (and amazing online reputation/WOM momentum), and here are the employees: twitter.zappos.com/employees
  4. Bryan Person (@BryanPerson) is collecting “BrandsOnTwitter” Delicious Links
  5. Jeremiah Owyang (@jowyang) analyzes at the Brands that have been unsuccessful on Twitter
  6. Fortune Magazine highlights Twitter’s potential

Let me know if you find more analysis to help brand planners and marketers understand Twitter.

Follow me here: @craigritchie

Update: Jeremiah Owyang has posted his recommendations for Brands on Twitter.

Filed under: Brands, Marketing, Social Media, Twitter, Web 2.0, Web Strategy by Craig Ritchie
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Along with everything else, I think Facebook might be the new Louvre (This is Facebook marketing done right)

dellgraffiti.jpgWhile Seth Godin is questioning the longevity of everyone’s patience for “Green” marketing, Dell has achieved great success in its current campaign, “What does ‘green’ mean to you?” In partnership with and in support of Regeneration.org, Facebookers can use the Graffiti tool to enter their artwork to be voted on by their fellow social networkers.

More than 7,000 entries have been submitted.

The top 150 (yes, One Hundred and Fifty, not top 10 or 20…) are now available for voting, and the quality of art is astonishing. Spend some time in the virtual art show here.

Also notable is the quality of the conversation and virulence of the campaign. The discussion board boasts more than 100 topics, with conversation ranging from Global Warming - Real, or Hoax?” to sub-campaigns started by the participants suggesting that competitors “Rate the Person Above You’s Grafitti!!”

The engagement reaches beyond the page as 1,471 Facebook fans are spreading word of the campaign.

Quite simply put, there is a monumental difference between social media strategies that sputter and die because of lack of knowledge and direction, and successful campaigns like this one that is lead by expertise and focus.

Hat tip to Jeremiah Owyang (twitter @jowyang) once again for the link.

Filed under: Facebook, Marketing, Social Media, Social Networking, User-generated Content, Web Strategy by Craig Ritchie
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