As the shimmering waters of Facebook, Twitter and other social spheres are opened, many marketers are diving in the shallow end head first and hoping that the API waterwings their social media guru has supplied will keep them afloat.

I blogged about a few of these examples here, listing some brands gasping for air as their Twitter API “strategy” gets pulled from their lungs, and others just treading water.

Enter Prototype-Experience.com, a console game site (the Mitch Buchanan of this metaphor), where users link the Prototype trailer with their social graph and assets via Facebook Connect.

This is an excerpt of a post… Read the rest of this post on Organic’s Threeminds Blog

Filed under: Flash, Ideas, Social Media, Twitter by Craig Ritchie
182No Comments »http://www.craigritchie.com/2009/06/threeminds-prototype-experience-pulls-your-facebook-data-pulls-you-in-deep/Threeminds%3A+The+Prototype+Experience+pulls+your+Facebook+data...+and+pulls+you+in+deep2009-06-25+16%3A14%3A04Craig+Ritchie

Tags: api, baywatch, bigstage, dr. awesome, Facebook, facebook connect, gaming, iphone, personalization, prototype, social graph, strategy, threeminds, trailer

1. Facebook tried to be Twitter, with a partnership with CNN. Will this happen more and more? Will Facebookers feel the need to Tweet?
2. CNN.com served 13 million+ streams… but fell behind, and offered lower quality than UStream and Joost.
3. Twitter stayed up, and so did the mobile networks!
4. Whitehouse.gov launched at 12:01pm including a blog, podcasts, video, RSS… but without comments? (Like Obama’s inauguration, it’s a good start)
5. The world watched, Together.

Filed under: Facebook, Future, Social Media, Twitter, Web 2.0 by Craig Ritchie
84No Comments »http://www.craigritchie.com/2009/01/the-inauguration-and-social-media/Five+quick+observations+about+the+Inauguration+%28and+social+media%292009-01-20+18%3A19%3A28Craig+Ritchie

Tags: #inaug09, cnn.com, Facebook, inauguration, joost, obama, streaming, Twitter, ustream, whitehouse.gov

While Seth Godin is questioning the longevity of everyone’s patience for “Green” marketing, Dell has achieved great success in its current campaign, “What does ‘green’ mean to you?” In partnership with and in support of Regeneration.org, Facebookers can use the Graffiti tool to enter their artwork to be voted on by their fellow social networkers.

More than 7,000 entries have been submitted.

The top 150 (yes, One Hundred and Fifty, not top 10 or 20…) are now available for voting, and the quality of art is astonishing. Spend some time in the virtual art show here.

Also notable is the quality of the conversation and virulence of the campaign. The discussion board boasts more than 100 topics, with conversation ranging from Global Warming - Real, or Hoax?” to sub-campaigns started by the participants suggesting that competitors “Rate the Person Above You’s Grafitti!!”

The engagement reaches beyond the page as 1,471 Facebook fans are spreading word of the campaign.

Quite simply put, there is a monumental difference between social media strategies that sputter and die because of lack of knowledge and direction, and successful campaigns like this one that is lead by expertise and focus.

Hat tip to Jeremiah Owyang (twitter @jowyang) once again for the link.

Filed under: Facebook, Marketing, Social Media, Social Networking, User-generated Content, Web Strategy by Craig Ritchie
30No Comments »http://www.craigritchie.com/2008/05/along-with-everything-else-i-think-facebook-might-be-the-new-louvre-this-is-facebook-marketing-done-right/Along+with+everything+else%2C+I+think+Facebook+might+be+the+new+Louvre+%28This+is+Facebook+marketing+done+right%292008-05-16+19%3A58%3A42Craig+Ritchie

Tags: contest, dell, Facebook, graffiti, green, jeremiah owyang, Marketing, regeneration.org, seth godin, Web Strategy