How much would you pay for million subscribed fans? How much time would you invest to build such a huge audience? Sometimes all it takes is a few minutes — just set up the right execution with some real insight.

The “Mom, mom, mommy, ma, mom, mom, ma, ma, mommy, mommy… WHAT!!… hi! (endquote sic) Facebook fan page has crossed 5 million fans, with no content whatsoever; it’s powered solely by the social currency traded amongst friends as they fan this page with a nudge and a wink.

http://www.facebook.com/pages/Mom-mom-mommy-ma-mom-mom-ma-ma-mommy-mommy-WHAT-hi/231423647287

It’s hard to describe the insight this fan page creator has leveraged – only a parent can fully understand the experience of moving from ceiling-clawing annoyance to cheek-squeezing adoration as their child vies for their attention…

Now, the page creator sits on a gold mine of news feed access… which begs the question, should brands change the topic?

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