In Hockey, there is nothing more hair-raising than a perfect Dangle.
Disclosure: Full-on own-horn-tooting coming up.
I’m really excited by some of the work we’re doing at Organic for Nike at the Olympics. Steve Dangle’s back, and he’s blowing up Vancouver with his YouTubian magic. How can you make Team Canada even more exciting? Invoke the Dangle.
I’m loving how we’re humanizing this brand.
Look for more of his videos at http://youtube.com/niketraining and he’s tweeting live from pretty much every Team Canada hockey game at http://twitter.com/niketraining or @niketraining.
Update (Feb 21, 2010): Dangle sits down with Bilodeau and his magic medal.
Update 2 (Feb 28, 2010): GOLD! (Sorry, but YEAAAHHH!!!)
I’m an Olympics junkie. But, until the olympiad when I can watch the event I want, when I want, wherever I want, my craving will remain unsated.
Athens 2004 gave a glimpse at the potential of the future of Olympics coverage, and as Beijing 2008 approached, it seemed that on-demand, super-immersive web strategy and mobile tactics would be ubiquitous and all-encompassing.
As it turns out, it’s not quite there yet. NBC’s has no regrets however, as their lock down of the coverage has grabbed a 17.6 Nielsen rating and $1 Billion in advertising revenue.
Nevertheless, social media and Web 2.0 has opened new doors for the dissemination and celebration of the games to spread higher, faster and stronger.
Here are some of the strategies and memes that are defining the Olympic Games online and on your mobile device:
Wired’s “How to watch the olympics online”
If you’re hunting for the ultimate on-demand and live coverage online, this is a good place to start.
Flash designers are boasting about the scope of the content being delivered on a Flash platform implementation. It’s “pretty,” I suppose, but severely limited as far as organization of the content and usability. It’s possible this answers the question whether Flash can support large projects, but that’s secondary to delivering a good user experience… and Flash just isn’t the right fit for this type of content.
… but at least the CCTV site is Flash and not Silverlight. Users, if they’re so fortunate to own a Windows PC, are forced to download the new Microsoft Silverlight plug-in to view NBC’s online video. After that hurdle is cleared, the experience is good for some, terrible for others.
Wow, Flickr had a great opportunity to capitalize on all the great photos from the event… but finding the good photos is tough. Most searches return almost an equal number of protest and political images as mediocre shots of the games.
Pramati has built an interesting Guess-the-Podium app for Sun. It’s a good idea, but tough to guess many events – that is, I could have an educated guess on a World Cup or March Madness app, but I’m not sure who to pick for 60kg Men’s Freestyle Wrestling. Will it be He Qin, Yandro Quintana or Mavlet Batirov who take the gold?
Most of the official international sponsors have weak (if any) strategies – Flash timelines and movies that unapologetically cram the brands down the users’ throats. If your computer doesn’t crash, check out Panasonic’s “World Wide Wave.” Yikes.
On the other side of things
McDonalds’ The Lost Ring Cross-channel Immersive Storyline
Wow. I stumbled on to this only recently, and it looks expansive, and impressive. It also looks like it’s nearly over. I’ll be looking deeper into this multilingual social media play.
One wonders at the missed (?) opportunities for the official sites to host and stream on-demand content. And for revenue streams? Sponsorships, subscriptions and fee-driven access. How about a deal with iTunes?