While Seth Godin is questioning the longevity of everyone’s patience for “Green” marketing, Dell has achieved great success in its current campaign, “What does ‘green’ mean to you?” In partnership with and in support of Regeneration.org, Facebookers can use the Graffiti tool to enter their artwork to be voted on by their fellow social networkers.

More than 7,000 entries have been submitted.

The top 150 (yes, One Hundred and Fifty, not top 10 or 20…) are now available for voting, and the quality of art is astonishing. Spend some time in the virtual art show here.

Also notable is the quality of the conversation and virulence of the campaign. The discussion board boasts more than 100 topics, with conversation ranging from Global Warming - Real, or Hoax?” to sub-campaigns started by the participants suggesting that competitors “Rate the Person Above You’s Grafitti!!”

The engagement reaches beyond the page as 1,471 Facebook fans are spreading word of the campaign.

Quite simply put, there is a monumental difference between social media strategies that sputter and die because of lack of knowledge and direction, and successful campaigns like this one that is lead by expertise and focus.

Hat tip to Jeremiah Owyang (twitter @jowyang) once again for the link.

Filed under: Facebook, Marketing, Social Media, Social Networking, User-generated Content, Web Strategy by Craig Ritchie
No Comments »

Tags: contest, dell, Facebook, graffiti, green, jeremiah owyang, Marketing, regeneration.org, seth godin, Web Strategy

Seth wrote a blog post about me. Well, kind of.

Filed under: Marketing, Web, Web Strategy by Craig Ritchie
No Comments »

Tags: blog, seth godin