Tucked away near the end of one of the best Slideshare’s I’ve come across, is this lil’ gem of UGC brilliance. Musicians C-Mon & Kypski need a little help with their music video, and it’s crowdsourcing that makes this video memorable (and affordable, I imagine). They’ll show you a frame from their video, and all you have to do is mimic it via webcam.

But before I tell you why I love this so much, let me share the Slideshare presentation with you – In “Stop Saying Viral – A Case For Spreadable Media,” Eva Hasson of Trendspotting makes an argument against “The Viral” strategy on which so many agencies and brands are stuck. If you’re a marketer, the best thing you could do today is open your mind to Hasson’s Wisdom Bombs…

Read the rest of this post at Threeminds

Nike combines their world-class storytelling with modern in-the-moment citizen journalism with this new Nike 5 Tournament Ad. While filming the ad with Wayne Rooney and Rio Ferdinand in Manchester for the Nike Five 5-a-side Tournament, an onlooker catches the best footage on his mobile phone of a SOT (soccer-obsessed-teen) taking Rooney’s pants down. Nike drops it in the ad, with the original mobile phone footage for proof-of-realism on YouTube.

(This was also posted on the Organic Threeminds Blog.)