Air Canada Aeroplan Relaunch
A parallax-driven landing page illustrating the features of Air Canada’s re-launched Aeroplan loyalty program
- Content Strategy
- UX
- Copy & Creative Direction
RBC Future Launch
Live event production featured across social platforms
- Concepting & Scripting
- Creative & Art Direction
- Platform Strategy
- Video Production
McCormick Social Marketing
Ongoing content & engagement strategy for Club House, Billy Bee, and other McCormick products across social platforms
- Content Strategy
- Creative Direction & Concepts
- Copy & Scripting
- Video Production
Cadbury Dairy Milk Oreo Launch
Launch campaign for Mondelez co-branded candy bar
- Integrated Media Strategy
- Concepting & Creative Direction
- Website & Voice Assistant Skill Development (Oversight)
- CPRS Creative Campaign of the year, 2020
McDonald’s #HereForRMHC
Awareness campaign for Ronald McDonald House Charities during the pandemic
- Concepting & Creative Direction
- Influencer Strategy
- Video Production
- Graphic DesignÂ
Roche Cobas Pro LaunchÂ
Parallax-driven website detailing features and benefits of Roche Diagnostics new laboratory analytical device
- Concepting & Creative Direction
- UX
- Copy
Nike Hockey Social Marketing
Serial content series for “Hockey-Obsessed Teens” during key Canadian hockey momentsÂ
- Concepting
- Influencer Marketing
- Content Strategy
Corbetts Social Marketing
Multi-channel social marketing for growing Canadian outdoor retail and e-commerce brandÂ
- Content Strategy
- Creative Direction
- Graphic Design
Healthy Grains Institute Content Marketing
Website and social media & digital content, marketing, and communications “to inform and enhance understanding of the health benefits of wheat and other grains”
- Concepting & Creative Direction
- Content Strategy
- Copy & Scripting
- Video Production
Jell-o Social Marketing
Social media marketing for Kraft’s Jell-O
- Content Strategy & Creative Direction
- Copy & Scripting
- Video Production
Prime Video Brand & Titles Marketing
Integrated marketing campaigns and ongoing social media marketing for Prime Video’s brand building and title promotions
- Creative Direction & Concepting
- Social Strategy
- Video & Live Event Production
- Copy & Scripting
Agency Websites
Websites (WordPress) to promote Cohn & Wolfe and Weber Shandwick Canada
- Design and Development
- Content Strategy & SEO
- Video Production
